Friday, January 28, 2011

Cheapmunks Pakistan - Levi's Photo Shoot

Cheapmunks Pakistan - Levi's Photo Shoot


The Cheapmunks Pakistan are an excellent example of successful viral marketing on the internet. Mehak Taherani and Suhana Baloch were just a couple of girls who began to gain popularity for their mash up of covers of Urdu and English songs and went on to produce east-meets-west fusion songs.

These songs were featured on sites such as YouTube and Facebook and this approach garnered the girls enough fans for them to hold a live event at the Base Rock Cafe in Karachi.













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